15 On Page SEO Technique to Improve Your Website – On-page SEO (also known as “on-site SEO”) is about optimizing your website’s content to help search engines, and users, understand your content. The most common on page seo technique include improving title tags, content, internal links and URLs.
This practice is different from off-page SEO, which involves optimizing signals that occur outside of your website (for example, backlinks).
Want to improve your search engine rankings and drive more qualified traffic to your site? Discover 15 techniques to improve your on-page SEO now!
On page SEO techniques to improve your SEO
Optimize your internal links.
Search engines use internal links to help them understand the structure of your website and the relationships between your pages. By optimizing your internal links, you can help search engines crawl and index your site more effectively.
There are a few things you can do to optimize your internal links:
- Use keyword-rich anchor text.
When you link to another page on your site, use descriptive anchor text that includes the target keywords. This will help search engines understand what that page is about and how it relates to other pages on your site.
- Link to relevant pages.
Make sure the pages you link to are relevant to the context of the page you’re linking from. Linking to random pages on your site won’t help search engines understand your site structure or content.
- Use a consistent linking structure.
If possible, try to use the same linking structure on all of your pages. This will help search engines crawl your site more efficiently. For example, if you always link to your home page from the top navigation, make sure all of your pages have a link to the home page in the top navigation.
Use keywords and phrases from Google Ads
Anchor text is the visible, clickable text in a hyperlink. It is the most important factor in determining the destination of a link, and it plays a major role in search engine optimization (SEO).
Anchor text should be keyword rich for two reasons:
- Keyword rich anchor text tells the search engine what the page you’re linking to is about. This helps the search engine index the page correctly and also improves the page’s ranking for that keyword.
- People use anchor text as a way to decide whether or not to follow a link. If the anchor text is not descriptive or relevant, people are less likely to click on it.
Keyword rich anchor text is therefore essential for both SEO and usability. When choosing anchor text, always think about what users would be most likely to search for and what would be most helpful in describing the page you’re linking to.
Place your keyword in strategic places
When you are creating content for your website, it is important to include your keyword in strategic places. This will help search engines understand what your website is about and index your site accordingly. Here are some places where you should consider placing your keyword:
- Headings and subheadings.
- Introductory sentence.
- Concluding paragraph.
- Anchor text (text you hyperlink to other related pages on your site).
- Title tags and meta descriptions.
By placing your keyword in these strategic places, you are more likely to rank higher in search engine results pages (SERPs). This, in turn, will lead to more website visitors and potential customers.
Exploiting Schema.org and Rich Snippets
Schema.org is a system of structured data markup that can be used to improve the search engine visibility of websites. Rich snippets are a type of structured data that can be used to provide additional information about a page in the search results.
Schema.org can be used to mark up a wide variety of content types, including articles, events, products, and people. Rich snippets can be used to provide additional information about a page, such as the author, date, and a brief description.
When used together, schema.org and rich snippets can provide a significant boost to a website’s search engine visibility. By taking advantage of these tools, website owners can improve their chances of appearing in the search results for relevant queries.
Keep important pages one click away from your home page
Most people don’t spend a lot of time on their homepage, so it’s important to make sure that the most important pages on your website are only one click away. This will ensure that people can easily find what they’re looking for and that they don’t get frustrated and leave your site.
Some things to consider when determining which pages to keep one click away from your homepage are:
- Your most popular pages: These are the pages that people are most likely to be looking for, so make sure they’re easy to find.
- Your most important pages: These are the pages that are critical to your business or website, so make sure they’re easy to access.
- Your most recent pages: If you have any new pages or content that you want people to see, make sure they’re easy to find.
By keeping these things in mind, you can make sure that your website is easy to navigate and that people can find what they’re looking for.
Highlight the value of your page in the meta description
The meta description is an HTML tag that summarizes the content of your page. It is the text that appears below your page title in the search engine results pages (SERPs).
The meta description is important because it is often used by Google and other search engines to determine the relevance of your page to a user’s search query.
A well-written meta description can help improve your click-through rate (CTR) from the SERPs, as it gives users a more accurate preview of what your page is about. This can lead to more traffic and, ultimately, more conversions.
Optimize your title tag
An effective title tag should be concise, relevant, and descriptive. It should be no more than 60 characters long, and it should include your target keyword.
Here are a few tips to optimize your title tag:
- Keep it short and sweet.
- Make sure it accurately describes the content on the page.
- Use your target keyword, but don’t stuff it.
- Use title case (capitalize the first letter of each word).
- Include your brand name.
- Avoid using stop words (e.g., “a,” “an,” “the,” etc.).
- Use proper grammar and punctuation.
- Make sure it’s unique.
- Avoid using duplicate title tags on your website.
- Use keyword research to find the right keywords to target.
Integrate geographical keywords in URLs
Geographical keywords can be a great way to boost your website’s search engine ranking. By including relevant keywords in your URL, you can show search engines that your website is relevant to users in a specific geographic location.
Geographical keywords can also help users find your website more easily. If you’re targeting a specific geographic market, be sure to include relevant keywords in your URL.
By doing so, you can improve your website’s search engine ranking and make it easier for users to find your site.
Use canonical URLs to avoid duplicate content
If you have ever run a website, you know that duplicate content is a major issue. Not only does it hurt your SEO, but it can also lead to decreased traffic and conversions. Canonical URLs are a great way to avoid duplicate content.
A canonical URL is the URL of the page that you want people to see. It is the one true URL that represents a piece of content. When you have multiple versions of a page, the search engines will often pick the wrong one. This can lead to your content being buried on the search results pages.
The best way to avoid this is to use canonical URLs. By setting the canonical URL, you are telling the search engines which version of the page is the correct one. This will help them index your content correctly and avoid any duplicate content issues.
If you are running a WordPress site, there are a few plugins that can help you with this. Yoast SEO is one of the most popular SEO plugins and it has a feature that allows you to set the canonical URL for each piece of content.
If you are not using WordPress, you will need to add a line of code to the header of each page. The code will look something like this:
<link rel=”canonical” href=”http://www.example.com/page-1″ />
Be sure to replace the URL with the correct URL for your page.
Canonical URLs are a simple and effective way to avoid duplicate content. By setting the canonical URL, you can ensure that your content is indexed correctly and avoid any penalties from the search engines.
Format the content on your page
The format of your page’s content can play a big role in its overall appeal and effectiveness. If your content is well-formatted, it will be easier to read and understand. Additionally, proper formatting can help to highlight important information and make your page more visually appealing.
There are a few basic things to keep in mind when formatting your page’s content. First, use short paragraphs and clear headings to break up your text and make it easy to scan. Second, use bullet points or numbering to list important information. Finally, be sure to proofread your content carefully before publishing it to avoid any typographical errors.
By following these simple tips, you can ensure that your page’s content is both easy to read and visually appealing.
Use copywriting techniques
Use copywriting techniques to improve your website’s conversion rate.
Some basic copywriting techniques you can use to improve your website’s conversion rate include:
- Use persuasive language
Use language that is persuasive and convincing, and make sure your message is clear. Be sure to back up your claims with facts and data.
- Write compelling headlines
Your headlines should be attention-grabbing and make readers want to learn more. Use strong words and actionable language.
- Use persuasive images
Include images that support your message and help to persuade readers. Make sure your images are high-quality and relevant.
- Use social proof
Include testimonials, reviews, and other forms of social proof to show readers that others have had success with your product or service.
- Keep it simple
Don’t overcomplicate your message. Use clear and concise language that is easy to understand.
By using these copywriting techniques, you can improve your website’s conversion rate and increase sales.
Provide a good user experience
Users should have a good experience when using a product or service. This means that the product or service should be easy to use and provide a good level of service. If a user has a bad experience, they are likely to tell others about it and this can damage a company’s reputation.
Adopt a long format
There are many benefits to adopting a long format when writing. For one, it allows you to develop your ideas more fully and present a more comprehensive argument. It also allows you to include more supporting evidence and data, which can make your writing more persuasive. Additionally, the long format gives you more room to be creative and expressive in your writing.
If you are writing for an academic audience, the long format is usually the best choice. However, it is also important to consider your audience when making this decision. If you are writing for a general audience, you may want to consider a shorter format that is easier to read and understand. Ultimately, the best decision is to choose the format that best suits your purpose and audience.
Include sharing buttons
As more and more people turn to social media to get their news and information, it’s important for websites to include sharing buttons. This allows visitors to quickly and easily share your content with their followers, which can help to increase traffic and engagement.
There are a few different things to consider when choosing which social media sharing buttons to include on your website. First, think about which platforms your audience is using most frequently. Then, choose buttons that are easy to spot and use. And finally, make sure the buttons are placed in a strategic spot on your website so that they’re easy to find and use.
By following these tips, you can make sure that your website is social media friendly and that your content is being shared with a wide audience.
Place a notice and comment section on the page
Adding a notice and comment section to a page is a great way to engage with readers and encourage two-way communication. This can be done by adding a simple form to the page, which allows readers to leave their comments and feedback.
This is an effective way to get feedback from readers, as they can leave their thoughts and opinions on the page itself. This also allows for a more immediate interaction between the author and the reader, as comments can be left in real-time.
Overall, adding a notice and comment section to a page can be a great way to encourage reader engagement and interaction.
All you have to do is use these 15 on-page SEO techniques to improve your ranking! You can also hire an SEO professional to help you.