Most of the time we mainly focus on link building and content writing (Offsite SEO and Onsite SEO), i think we must give equal importance to Technical SEO too.
What Is Technical SEO?
Technical SEO is the practice of optimizing a website for the purpose of improving its search engine rankings. It is a subset of SEO (Search Engine Optimization) that deals with the technical aspects of a website such as site architecture, URL structure, redirects, sitemaps, etc.
The main goal of technical SEO is to make a website more search engine friendly so that it can rank higher in the search engine results pages (SERPs). By improving the technical aspects of a website, it will be easier for the search engines to crawl and index the site, which will ultimately lead to improved rankings.
There are many different factors that go into technical SEO, but some of the most important ones include:
10 Tips About Technical SEO
1. Website Speed
There are many factors that affect website speed. Some are within your control, such as server response time, code optimization, and content optimization. Others are out of your control, such as network latency and internet connection speed.
If your website is slow, it can negatively affect your business in a number of ways. First, it will frustrate your visitors. They may leave your site and never come back. Second, it will hurt your search engine ranking. Google and other search engines penalize slow sites. Third, it will cost you money. Slow sites convert less visitors into customers.
Improving your website speed can be a challenge, but it’s worth the effort. A faster website will lead to happier visitors, better search engine rankings, and more sales.
2. XML Sitemaps
An XML sitemap is a file that contains a list of all the pages on your website. This list is then used by search engines to find out what pages are on your site and how often they are updated.
XML sitemaps are a great way to improve your website’s SEO as they help search engines to crawl your site more effectively. They are also useful for keeping track of all the pages on your site, as you can add new pages to your sitemap as they are created.
To create an XML sitemap, you will need to use a sitemap generator tool. There are many free and paid sitemap generators available online. Once you have generated your sitemap, you will need to upload it to your server and submit it to the major search engines.
3. Architecture Of The Site
The site is designed to be highly responsive and easily navigable on any device. The layout is simple and efficient, with the main focus on the architectural content.
The site is divided into sections, each with its own focus. The architecture section includes information on the history of the site, the different styles of architecture, and the different types of buildings.
The construction section includes information on the construction process, the materials used, and the different types of construction techniques. The site also includes a section on the different types of engineers, architects, and construction workers.
4. Website Security
As the owner of a website, it’s important to make sure that your site is secure. There are a few different things that you can do to help ensure that your site is secure, and that your visitors’ information is protected.
One of the most important things to do is to make sure that your site is using a secure socket layer (SSL). This will help to encrypt any information that is being sent to and from your site, and will make it much more difficult for anyone to intercept and read that information.
Another important security measure is to make sure that you have a strong password for your website. This password should be different than any other passwords that you use, and should be something that would be difficult for someone to guess.
Finally, it’s a good idea to keep your website’s software up to date. New security patches are released regularly, and by keeping your software up to date, you can help to ensure that your site is as secure as possible.
5. Website User Experience
A website’s user experience is the overall feeling a user gets when interacting with the site. It encompasses everything from the site’s design and layout to its content and functionality. A great user experience leads to higher levels of engagement and satisfaction, while a poor one can cause users to leave the site entirely.
There are a few key elements that contribute to a website’s user experience. The first is its design. A well-designed website is easy to navigate and aesthetically pleasing. It’s also important that the site’s content is well-written and relevant to its audience. Finally, the site must be functional, with all of its features working correctly.
A great user experience is essential for any website that wants to be successful. By focusing on these key elements, you can ensure that your site provides a positive experience for all of its users.
6. Website Clean Code
It’s important for website code to be clean and well organized. This makes it easier for website developers and designers to work on the site, and also helps ensure that the site will function properly.
There are a few things that you can do to help keep your code clean:
- Use proper indentation: This makes your code more readable and easier to follow.
- Use comments: Comments can help explain what your code does, which can be helpful for yourself or for others who are working on the site.
- Use consistent coding conventions: This makes your code more consistent and easier to read.
- Avoid using deprecated code: Deprecated code is code that is no longer supported by the programming language or web browser. This can cause problems with your site, so it’s best to avoid using it.
7. Website AMP – Mobile Friendly Website
AMP, or Accelerated Mobile Pages, is a new initiative from Google that aims to improve the performance of mobile web pages. AMP pages are designed to be lighter and faster than traditional web pages, and can be served from Google’s AMP Cache.
AMP is an open-source project, and anyone can contribute to the development of AMP pages. Google is also working with a number of publishers and platforms to improve the performance of their mobile web pages.
The AMP initiative is still in its early stages, but it has the potential to greatly improve the performance of mobile web pages. Google is committed to making the web faster and more mobile-friendly, and AMP is one way to achieve this.
8. Website SSL Certification
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser.
Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.
9. Website Handling Redirects
Websites handle redirects by returning a special status code to the browser. This status code tells the browser that it should go to a different URL. The browser then makes a new request to the new URL.
Redirects are often used when a website has moved to a new URL. They can also be used to send users to different versions of a website based on their device or location.
Redirects can also be used to track clicks. When a user clicks on a link, the website can redirect them to a different URL and track where they came from. This is how affiliate links work.
Redirects can be slow and cause problems for users if they are not handled correctly. For example, if a website redirects users too many times, the browser can get stuck in a loop and the user will see an error message.
To avoid these problems, it is important to test redirects before implementing them on a live website.
10. Website Schema Markup
Schema markup is code (semantic vocabulary) that you add to your website to help search engines return more informative results for users. It is essentially a way to label your website’s content so that search engines can better understand what your website is about.
Schema markup can be added to your website in the form of microdata, RDFa, or JSON-LD. Microdata is the recommended format for schema markup.
When you add schema markup to your website, you are essentially providing search engines with additional information about your website’s content. This can help improve your website’s click-through rate (CTR) from the search results pages.
Schema markup is supported by all major search engines, including Google, Bing, and Yahoo.